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LIFE Guide to Digital Photography: Everything You Need to Shoot Like the Pros, by Joe McNally, Editors of Life
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Photography has been the business and the passion of LIFE since the original weekly magazine's inception in 1936, and it continues to be the business and passion of LIFE Books and LIFE.com in the new millennium. But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.
- Sales Rank: #473652 in Books
- Brand: Brand: Life
- Published on: 2010-10-19
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .75" w x 8.25" l, 1.55 pounds
- Binding: Flexibound
- 256 pages
- Used Book in Good Condition
About the Author
Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. In the mid-1990s Joe served as Life magazine's staff photographer, the first one in 23 years. He is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. He conducts numerous workshops around the world as part of his teaching activities. One of Joe's most notable projects, Faces of Ground Zero - Giant Polaroid Collection (which he later published with the editors of LIFE), has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.
Most helpful customer reviews
50 of 50 people found the following review helpful.
Educational and Inspirational
By M. Lanciaux
Finally, a book that puts it all together. Over the years, in my never-ending quest to snap a decent picture, I have purchased literally hundreds of books on photography. Generally speaking, these books have been a disappointment; I've always felt that there's one crucial step that I've either missed, not understood, or the author has left out. Many of my 'How-To' photography books remain half read, put down in frustration because I just don't get the concept.
In other words, those books made me feel dumb. This book doesn't.
McNally has an incredibly easy-to-read style, explaining everything from how to turn the camera on to the most advanced techniques in a very down-to-earth manner. Concepts are explained in detail, but without technical jargon. The book is also beautifully illustrated with fantastic photos that illustrate each concept perfectly. A small caption under each photo explains the F-stop, shutter speed and ISO used, which I found very helpful. The "Everything You Need To Shoot Like The Pros" part of the title is extremely accurate.
For fledgling photographers, avid hobbyists and aspiring pros, this book is an indispensable resource.
72 of 75 people found the following review helpful.
Good general review of photography basics, but primarily a showcase for McNally
By Jerry Saperstein
Photographers are easy marks for "how-to" books on photography. We're never happy with our work. We always wish we had brought a different camera, a different lens, the heavy tripod instead of the light one and so on. In short, serious photographers are never happy with their own work and are always eager to learn more, to learn the secrets of getting that just right combination to create the perfect photo - each and every time we press the shutter.
It will never happen, of course. Which means photo book publishers will never go out of business. With more than fifty years of serious photography experience, I still get the occasional book even though I know better.
The "LIFE Guide to Digital Photography: Everything You Need to Shoot Like the Pros" is, frankly, just another how-to book.
It covers the basics of photography, with a focus on Digital Single Lens Reflex (DSLR) cameras. The basics of haven't really changed since the dominance of film. Joe McNally, who is an excellent photographer, explains (in general terms) the nature of light, the lens, design elements (fuzzy), color, composition and a collection entitled "Joe's Tips". I found this last section to be the most interesting because of its exposition on techniques for hand held slow-speed shots.
Joe McNally tends to be a "it's all about me" writer, recounting his experience at this and that shoot. It isn't annoying, but it does get boring.
Profusely illustrated with McNally's work, the photos are great to look at, but for the most of no value as teaching aids. How many of us will be flying in helicopters we direct in order to capture aerial shots of Manhattan or a field of wind turbines? Who among us will be flying in a U.S.. Air Force T-38 with a whole hour to direct a B-2 Stealth bomber just so he can take pictures of it? (By the way, the shot of the B-2 printed in the book is unbelievably stunning. McNally truly has an eye.)
Many of the photos are of can't miss subjects. Anyone with a basic knowledge of exposure and composition and the willingness to sit through the day, will capture beautiful images of place like Monument Valley, Bryce Canyon and other scenic locations.
The level of the advice is aimed toward the not entirely inexperienced amateur. If you've been shooting with a DSLR for any length of time, you most likely know what is in this book.
So, is this a bad book? No. Not at all. It is a book filled with beautiful photographs taken by Joe McNally, most of which his readers stand no chance of duplicating. Likewise, if you pay attention to the focal lengths of all the lenses used, most readers will recognize that they can't afford all these optics and wouldn't be able to carry them all.
In short, this is a book about professional photographer's many assignment and how he accomplished them with an occasional aside for less experienced photographers. It is a gorgeous book, but not the most helpful book on mastering photography you could find.
Jerry
50 of 53 people found the following review helpful.
Amazing photography with insights on how to improve your own
By Tenna Merchent
Joe McNally (the author) creates captivating images, photos that make you think "How did he do that?" Reading this book is like spending time with him. While yes, he gives you basic instruction such as an introduction to the exposure triangle of ISO, f-stop and shutter speed, he is sharing his fabulous art with you at the same time discussing some technical aspects such as lens, focus, color, timing or aperture that contributed to the final product. While he recommends always shooting in Raw so you can correct a photo, he is definitely a "Get it right in camera" guy. Below are summaries of a few of my favorite sections. Which is hard, because I loved them all.
The Almost Silhouette
In this example he has a photo of a young girl in a dark room looking out a lighted window. Which is a tough exposure situation. Expose for the highlights on her face. If you expose for the window other areas go totally black, if you expose for the dark shadows, others go nuclear. Look for a middle ground. (The photo example helps quite a bit.)
Fireworks
Shooting fireworks with a wide open lens will drain the color, it is quite easy to over expose them. An aperture of f/8 is a good start. Use a cable release, because the shutter will be open 4 to 15 seconds. The foreground object (the anchor) can determine the shutter speed. Don't shoot all night long with the same exposure (This goes for any situation).
Flash
This author is a Master at flash and makes the point that if you intend to take a lot of pictures, you will eventually have to shoot some with a flash, probably more with than without. Light, no matter where it comes from has quality, color and direction. All three of those things are important in the light that is already present and in the light that you add with a flash.
Moving the light off camera is essential. He shows examples of a pop-up on camera flash, a hot shoe flash, a hot shoe flash that is connected by wire and is off camera in studio, same situation in studio further away from the wall, and finally hot shoe, off camera, subject away from the wall and light bounced off (a neutral colored) ceiling. The final shot was lovely, the first, not so much.
Portraits and DOF
In this section McNally points out that every button and dial affect your photograph. Yes, you can let the camera decide for you, but do you really want an average vanilla photo? In this example he has a lovely photo of a Hawaiian dancer posed in front of a waterfall. Everything is crystal clear. I thought it was great until I turned the page, then, Wow! Now this is what we're talkin' bout! Same dancer, same waterfall, but she's in the water, he's up close (lens wise) and dropped his f-stop from 14 to 2. It is gorgeous! The leaves on the wreath she is wearing are blurry in front because of the narrow DOF (depth of field). It is spectacular, and communicates his message perfectly.
These a just a couple of the diamonds forged from years of being in the pressure cooker. If you love this book as much as I did you will also want to read The Hot Shoe Diaries: Big Light from Small Flashes which is a hysterical and incredibly educational book about using speedlights (hotshoe flashs) to improve your photography. I also enjoyed The Moment It Clicks: Photography secrets from one of the world's top shooters another classic McNally book, but with a few more photos that were shot on film. They are still great examples that are relevant to the digital era, and you will no doubt learn things from this fabulous book.
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